The Top 20 Superbrands for 2012 were unveiled today and Dulux made the grade for the first time, ranking 8th and beating other household names like John Lewis, Dyson and even Apple.
The annual consumer poll showcases the top brands who constantly deliver excellence and quality, and influence today’s consumers.
Dulux celebrated in style – retro 1960s style to be precise. Coming hot on the heels of London Fashion Week, eight Twiggy look-a-like models and iconic Dulux dogs turned Westminster Bridge into a catwalk (…or dogwalk) and strutted a rainbow of bright Dulux paint swatches through London.
The models wore matching ’60′s inspired shift dresses each showcasing a Dulux paint shade, including Fire Cracker 3, a vibrant red which I showcased as a key colour for 2012 on the blog last week. Other colours include Bermuda Cocktail 2 and Sulphur Springs 4, echoing the bright palette tipped to be popular for spring/summer 2012.
Letty Edwards, UK marketing director of Dulux, said: ‘Dulux has been bringing colour to people’s lives for over 50 years and holds a unique relationship with British consumers. The Superbrands ranking is an indicator of the huge amount of affection and trust people have for the brand and we feel constantly proud to be helping our customers transform and improve their homes.’
You can be part of Dulux’ celebrations with mydeco.com. Dulux paint swatches are free and easy to use on our 3D Room Planner tool so you can paint the walls of your 3D home in a variety of colours, from Fire Cracker red to Blue Babe and Forest Falls.
You can even order a Dulux paint sample from mydeco.com’s 3D Room Planner so you can try before you buy in both the virtual and the real world.
The official top 20 Superbrands of 2012 are:
10. Royal Doulton
12. Royal Albert Hall
13. John Lewis
17. Marks & Spencer
20. Bang & Olufsen
Ellie was mydeco.com's fabulous Editor for three years, and is now off exploring South America. Read more posts by Ellie.