Mark my words, spring is on its way. The weather is positively tropical! mydeco’s offices were bathed in 10 degree sunshine yesterday (warm enough to picnic in Hyde Park at lunchtime, I kid you not) and today the clouds are enveloping us with 13 degree hugs.
But have we not grown accustomed to the winter… to grey, to wool, to huddling and bed socks? How do we embrace spring’s blossoms and feel-good factor so early? Designers Guild are offering our readers a big prize giveaway every day next week – showering you with pink peonies, bright bedlinen and floral scents.
From Monday to Friday next week, each day will see a lucky winner take home a luxury item from Designers Guild, including candles, throws and bed sets.
Simply look on the blog to enter the competition.
Chris Bernatek, Designers Guild’s sales and marketing coordinator, revealed the spring/summer trends to look out for and his favourites from their new spring/summer collection to whet your appetite:
How did Designers Guild get started?
‘Tricia Guild started Designers Guild in 1970. She was working as an interior designer and was frustrated by the lack of interesting, colourful contemporary textiles so she started importing Indian hand block prints which quickly led to more collections and products for the home, and eventually led to her starting the company.’
Tell us about the inspiration for the Sofienberg collection.
‘Inspiration comes from recent trips to Stockholm and Scandinavia in general where Tricia was inspired by the restrained, cool elegance of the Nordic style, the mix of tradition and modernity, beautiful landscapes and forests as well as sophisticated cities.’
What are the key colours for the spring/summer 2011 trends that we should be looking out for?
‘Colours are cool, clear and fresh. Take cobalt blue, – it’s a colour we haven’t used for some time and it’s making a big comeback, as well as sharp lemon yellow.’
Which is your favourite product from this season’s collection?
‘I am loving the Charlottenberg duvet with its bold, glamorous flowers and crisp white percale ground.’
How does the design process work, from idea to production?
‘It all starts with an idea from Tricia that the design studio then researches and explores. Once the designs have been decided, the product development team works with the best possible mills and manufacturers to ensure the resulting fabrics, wallpapers, bedlinen or accessories are faithful to the original artwork and are of the highest possible quality while remaining commercial.
‘The collections are then categorised into pattern books and the creative team photographs the collection, designs layouts for ads and brochures; the press team preview the collections to the press; then finally the sales and marketing teams take over implementing strategies to market the collections to over 80 markets worldwide. The whole process can take around eighteen months to two years.’
How do you think the current economic climate has impacted on shopping?
‘I think people are much more careful about what they buy and each purchase, particularly the big ticket items like curtains or furniture, are much more considered. The emphasis is on quality and longevity, meaning that customers want to be really sure that they are buying pieces that they will love for a long time. In some ways a recession like this makes people consider their homes more of a haven and they will invest in making their homes as special as possible.’
All images are accredited to Designers Guild
Keep your eyes on the blog to enter the competition next week and win gorgeous items from their new spring/summer collection.
Ellie was mydeco.com's fabulous Editor for three years, and is now off exploring South America. Read more posts by Ellie.