Last week saw the launch of ‘Best of Britannia’ – a new and highly targeted, brand statement event that caters for both established and new designers, whose products are all made in Britain.
The event showcased an eclectic mix of exhibitors, with products ranging from beautifully tailored suits and retro, hand crafted furniture to quirky modes of transport and gorgeous organic food. The mydeco team were particular fans of the Cumbrian textiles designed by Laura’s Loom, the delicious food on hand from The Artisan Smokehouse and the gentlemen’s tailoring seen at The Merchant Fox. Yet for us, the stars of the show had to be the classic Pashley bikes and the vintage inspired luggage by Globe Trotter.
Mydeco were well represented at the event, through a unique collaboration with the boutique hotel collection Mr & Mrs Smith. We came together to create an exclusive bedroom, styled in the manner of a boutique hotel, using curated products available on the mydeco.com website. As part of the collaboration we picked five of our favourite hotels from the Mr & Mrs Smith collection and provided an insight into how to ‘create the looks’ in your own home.
We pulled together pieces from some of our best British designers to style the room. The peacock wallpaper by Squint attracted a lot of attention and provided a great backdrop to the rest of the set. Other popular items included the graphic printed textiles by Tori Murphy, which beautifully complimented the rich autumnal colours of our Duke and Duchess chairs from Content by Conran. Jo Davies’ vessels and Ham’s prints offered great gift ideas and inspiration as we enter the Christmas season.
A brilliant event; we can’t wait for next year!
Most of the products that featured in our boutique hotel are part of a silent auction to raise money for prostate cancer charity, Movember. To see and bid for the products up for auction please visit http://www.mrandmrssmith.com/au/best-of-britannia. The auction ends on 22 October 2012.
I work in Social Media at mydeco.com and graduated from Goldsmiths College, University of London. I have a keen eye for good design and love me some Swedish minimalist design. Read more posts by Theo.