The new-look mydeco.com is on a crusade to give people confidence about shopping online for their home. Imagine this: A new clothing boutique pops up in your neighbourhood. You see a sleek suit jacket or a sparkly pair of shoes in the window at an affordable price. What do you do? Silly question!
We want to give online shoppers this same bold attitude when it comes to homeware. There are so many emerging designers selling online, and just because you aren’t familiar with them doesn’t mean the quality of their furniture is any less than that of a well-known chain. Far from it – it’s probably had a lot more care and attention paid to it.
So today I’d like to introduce you to three of mydeco’s young, passionate and highly skilled designer-makers: Lorna Syson, Emma Britton and Sarah-Jayne Guest. They may not be household names (yet) but there’s no reason not to embrace the colours, concept and quality of home accessories these designers are producing. Watch this video to see their products in action:
However, I don’t want to show you these lovely girls and their designs one by one; I want to give you the confidence to mix and match one new-found designer with another.
I met the girls in an empty wing of Lorna’s studio in southeast London. Together we were laden with colourful cushions, pretty glass placemats, beautiful wall flowers, cameras, microphones and many mugs of tea.
They already had an idea for three key colour trends made wholly by mixing and matching their own varying styles of home accessories available on mydeco.com: Twilight for winter 2012, followed by Steel Magnolia and Day-Glow Garden for spring/summer 2012.
But whether their different products would work together in reality was another thing, because their home accessories do contrast in style. SjGuest specialises in bright pop-art, graphique prints, while Lorna Syson Textiles produces block-colour cushions and wall flowers in softer tones, and Emma Britton is a decorative glass designer creating statement kitchen splashbacks and feminine glass placemats.
But, with mydeco’s mission to be bolder in the home echoing in all our minds, there was nothing else to do than find out. Take a look at the colour trend moodboards they created for mydeco.com in the video, above, and see what you think.
I think it’s safe to say that bravery won the day: by choosing one designer to dominate a colour palette and the other girls’ home accessories to complement her, they created three very striking yet streamlined looks for winter 2011 and spring/summer 2012. Bravery 1: Boring 0.
Get the look on mydeco.com:
Twilight for winter 2011-12
Moody greys, purples and blues with a yellow lift
Day-Glow Garden for spring-summer 2012
Liven up with punchy pinks, bright blues and neon greens
And where can you buy all these products from one single basket? The newly relaunched mydeco.com, of course.
Ellie was mydeco.com's fabulous Editor for three years, and is now off exploring South America. Read more posts by Ellie.