See how mydeco models their furniture in realistic 3D

Every day we receive stunned messages commenting on how realistic our 3D models of home furnishing and accessories are. ‘Are they photographs?’ we’re asked. ‘Plasticine models?’ We laugh in the face of plasticine. Daniele Babusci, our talented 3D artist, creates a computerised mesh mirroring the structure of a product and builds it up layer upon layer, ‘painting’ it and applying virtual fabrics to create life-like furniture that becomes so versatile for online shopping. On the exciting new mydeco.com (launching very soon) you’ll be able to slide an item of furniture into various 3D ‘changing rooms’ and actually try it on for size. Now that’s something you can’t do on the high street.

3D model of a Boujis Chair by made.com

And, to amaze you even further, you’ll soon be able to see many 3D models with a 360 degree rotation. Yes, ladies and gents, we’ve created a virtual merry-go-round on our product pages. So, without leaving the comfort of your home, your slippers and your lovely cup of tea, you can see chairs, tables, lamps – and lots more – from the front, the side, and even the back. So you get a better experience than if you saw it in the flesh. No car park fee, no annoying sales assistant, no hassle.

How is it done? After Daniele has worked his magic creating a 3D model, it’s shot from 120 different angles and when these frames are aligned together a 360 degree rotation is achieved! Baffled? Why not listen to the expert? In our video, above, Daniele shows you step by step how he creates our amazing 3D models and blows the myth that they’re mere photographs into a billion tiny pixels.