The Home Factory trend, by Dulux

Planning to decorate this winter and looking for colour inspiration? ‘Home Factory’ is the fantastic new trend from Dulux for winter 2012.

Home Factory is inspired by an earthy and simpler way of living. The Dulux trend experts have picked up on the new fascination with home production; with people getting involved in beekeeping, opening cafes in their homes, making paper or printing their own fabrics. By running our own ‘Home Factories’ we are experimenting with our own type of manufacturing, but on a tiny, personal level, which give us total creative license.

Accordingly, the colours in the palette are inspired by nature’s dyes. These are saturated, but simple colours which have an authentic rich quality. There are reds from beetroot and summer berries, the warm burnt orange of carrot juice or baked clay, the bright green of alfalfa and the beautiful indigo tones of denim. Here are our 6 favourite colours from their selection.

The Home Factory palette

The key colour from the palette, set to be big for 2013 is ‘Indigo Night’. Louise Smith, Senior Global Colour Designer comments on the rising popularity of Indigo;

““Indigo has a purplish edge giving it a soothing, honest and relaxing feel which is easier to live with than more green based hues making it feel warmer in our cool northern light. As a paint colour Indigo adds a surprising, elegant strength and shows you are quietly confident with colour.”

Indigo Night

‘The style of an interior should be a reflection of how you occupy it. Bold dark statement wall colours fill the space but they need contrast to show them off properly, so add elements against the surface that pop and snap against it’ says Marianne Shillingford, Dulux Creative Director.

Dulux have put together a selection of images showing how to work these colours into a room. Here are my favourites:

Lime Squeeze

‘Warm yellow toned greens connect us to the living world, creating an instant sense of well-being and encouraging us to live naturally through home grown ingredients. This alfalfa inspired hue works beautifully with soft teals or on its own with simple, raw wooden surfaces for a look of real honesty’ says Rebecca Thompson, Colour & Design Manager.

Dark accents look great on a neutral background

‘Paint floors throughout the house and don’t worry about the wear and tear underfoot. Signs of productivity are a beautiful by-product of the Home Factory living space’ says Marianne Shillingford, Creative Director.

So get experimenting with colour! They’re part of the Dulux range now so you can find them at any in-store Paint Mixing service, or at the Dulux website.