Trend Bible brings us Winter’s Tale

This month, our guest blog contribution from Trend Bible presents a look at new season trends, with a look at their Winter’s Tale trend direction, which they forecast for home and interiors as part of their book for Autumn Winter 2012/13.

‘’The books are a result of 6 months work,’’ explains Trend Bible Creative Director Joanna Feeley. “From our initial trend panel where we invite industry experts, forecasters and ‘unusual thinkers’ to share their ideas for the future with us, through to editing and honing the trends into workable and commercial trends for our global audience.”

Winter’s Tale

“This unashamedly lo-tech story celebrates rudimentary crafts and hand-made techniques as consumers really start to warm to the charms of hand-made goods’’ explains Trend Bible Creative Assistant Victoria Buchanan.  “The spirited multi-coloured palette, primitive decoration and crude execution evoke feelings of joy and happiness and an appreciation of tactile qualities. Native American influences like dream catchers and feather trims influence decoration and print.” Here we show you how well known retailers have interpreted this trend direction in their Autumn/Winter collections.

Winter’s Tale cushions

Native American inspired Geometrics and overlapping transparencies are key print features for this trend as seen at John Lewis and H&M.

Winter’s tale bedroom styling at Urban Outfitters

Urban Outfitters have also embraced the spirited multi-coloured palette of ‘Winters Tale’ and incorporated micro geometric prints into their bedding range, an easy way to buy into this look.

Ceramics

Bathroom styling with M&S and Marimekko

Marks and Spencer’s homeware range for A/W 2012/13 references Winters Tale direction for print. ‘’We originally predicted ‘Blown up pattern’ would add a bold, contemporary look to this trend’’ explains Victoria ‘’and we love Marks and Spencer’s blown up prints, which feature on their shower curtain as part of their new ‘caravan’ range.  As well as textiles, bold geometrics add interest to hard kitchen goods such as storage containers and mugs.”

Next month we will bring you our report from The London Design Festival. To find out more about how we can forecast brand-right trends for your business, email us directly – enquiries@trendbible.co.uk