Tara Bernerd of Target Living

Target Living  
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  • Joined 10th October
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  • About Tara Bernerd of Target Living

    Tara Bernerd is founder and chairman of TARGET LIVING, an architectural and design consultancy set up in 2002 with partner Thomas Griem. Target Living has already been involved in a number of highly prestigious projects, ranging from large-scale and bespoke developments to restaurants, clubs and hotels.

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Tara Bernerd of Target Living has 6 blog posts

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  • Tara Bernerd's design tips

    Last modified 30th October
    Tags| living, target, tara, bernerd, design, tips

    What is your tip for instantly updating a room?  Stop look and listen and think.  i.e. just don’t rush into things.  Consider the layout, what you actually need in the room and want to keep and then where you need to optimise before rushing into anything.  Choose furniture, study the layout before final choices on colour and fabrics.  Remember scale and your tape measure. What makes a home? Home is an emotion – as much as a visual, lighting, scent and music change everything and the right cushions, throws books and ornaments can alter the final feel and homes that are loved shine out. What would you save if your house was on fire? My insurance papers and good art and those collectors’ items of furniture are solid survivors. What would you love to own? A Basquiat and 2 Minx armchairs (by Amy Somerville Scott). What top tip to remember when working with more »

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  • advice

    Last modified 12th October
    Tags| advice, qualifications, Study

    What's your advice to would-be Interior Designers? NEVER give up Even though you can study and learn all about design, don't think that you need a long list of qualifications to make it. Some people are born designers with a natural flair for style, space, colours etc. Then it's all about confidence.

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  • a good designer ...

    Last modified 12th October
    Tags| to, attention, perfectionist, detail, passion

    What three things do you need to do your job well? be able to work at 100 mph be a PERFECTIONIST and attention to detail makes all the difference have passion - you really can't do the job without it

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  • Tara's typical day

    Last modified 12th October
    Tags| life, work, day, office, routine

    What do you do? A typical day would be: get into the office at about 9am unless I'm working on Bricking It when I'll get in much earlier. first, I deal with the 15 to 25 emails that would have come in overnight. These will probably lead on to jobs to do which will mean phonecalls to make - mainly one of two kinds: 1) running my company Target Living: so calls to clients etc. 2) working on an actual design project at 10am we have a team meeting to talk through each project that we are currently working on and to make sure everyone is fully up-to-date. So, at the moment we have 12 live projects and are pitching for 6 more. Everyone has to be up-to-date with both the client information and the design information so that they are completely aware of what's going on in the company. from then on, the day is often a series of meetings which more »

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  • why interior design?

    Last modified 12th October
    Tags| interior, career, choice, inspiration

    Why did you want to be an interior designer? I've always had a strong flair for the two things that are key to what I do today: understanding space and a strong instinct on how to create space or restyle existing spaces combined with a passion for colour is crucial. Although I realised that I had the right skillset, design is also about experience. And I have, therefore, now worked in this industry for over 10 years, but I still believe that I am constantly learning new things. It's about staying on the ball and appreciating today's lifestyle demands, such open plan living. It's also about non-stop research into the ever-evolving products currently on the market - so staying very tuned in is really important. Although it is the career I have chosen, I am really fortunate because I actually love what I do. And creating something from scratch is very fulfilling even though it does require enormous dedication

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  • Career History

    Last modified 12th October
    Tags| history, London, inteiors, carreer

    Tara studied at the London Film School and went on to work for several years for leading property company Nelson Bakewell. By the age of 28 she had already sourced an original warehouse space in London, designed and oversaw its complete transformation. This project earned her a place in Andrew Martin's prestigious Interior Design Review - a launch pad for the industry's hottest young talent. Tara then joined Yoo Ltd, Philippe Starck's international property and design company, where she worked on Schemes in locations such as Hong Kong, Singapore, Sydney and New York, quickly becoming a partner, and launching Yoo Too.

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