Tara Bernerd of Target Living

Target Living  

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  • Joined 10th October 2007
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  • About Tara Bernerd of Target Living

    Tara Bernerd is founder and chairman of TARGET LIVING, an architectural and design consultancy set up in 2002 with partner Thomas Griem. Target Living has already been involved in a number of highly prestigious projects, ranging from large-scale and bespoke developments to restaurants, clubs and hotels.

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Tara's typical day

What do you do?
A typical day would be:

  • get into the office at about 9am unless I'm working on Bricking It when I'll get in much earlier.
  • first, I deal with the 15 to 25 emails that would have come in overnight. These will probably lead on to jobs to do which will mean phonecalls to make - mainly one of two kinds:
    1) running my company Target Living: so calls to clients etc.
    2) working on an actual design project
  • at 10am we have a team meeting to talk through each project that we are currently working on and to make sure everyone is fully up-to-date. So, at the moment we have 12 live projects and are pitching for 6 more. Everyone has to be up-to-date with both the client information and the design information so that they are completely aware of what's going on in the company.
  • from then on, the day is often a series of meetings which can be pitching for new jobs (which typically need moodboards, design plans, presentations etc.).
  • sometimes I do have a lunch break, although this is often work-related - such as lunching with clients
  • the afternoons are very varied ranging from launches to completing in-house design to project meetings.

What do you think?

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