For 50 years Vitsœ has created and evolved furniture that allows its customers to live intelligently and responsibly by buying less, but of a better quality, and making it last longer.
Back in 1960 the original finish of the 606 Universal Shelving System was beech with off-white. Braun and Rams had used this material combination for their seminal record players, most notably SK4 (Snow White's Coffin) in 1955. After a brief absence beech is once again available and at home at 72 Wigmore Street. Today you can combine it with black, silver or...off-white. Our beech is sourced from an FSC-managed forest.
Talking of which, the RSA kindly invited our managing director, Mark Adams, to give a talk on his passionate belief that more of us should be learning the art of living better with less that lasts longer. Mark explored why intelligent, responsible people can see the madness of the short-term, throwaway, new-obsessed world that we have become but why society and business seem so unable to address the issues. You can download the full lecture and subsequent discussion from the RSA's website. Pop it on your Rams-inspired iPod.
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Write a commentFortunately, good design can still win awards. One of the most prestigious is The Raymond Loewy Foundation's Designer Award and it was given in November to Vitsœ's designer, Dieter Rams. Gerhard Schröder popped by to speak warmly in favour of Rams's single-minded and prescient approach. Increasingly we are noting a reawakening of appreciation for both Rams's long-standing environmental stance and his influence on some of today's most desirable products. Images courtesy Raymond Loewy Foundation (Dieter Rams did not design the award)
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