mydeco.com in conversation with Jo Cannon from Found Homestore

What's the ethos behind your brand?
We offer a collection of design-led homewares without the designer price tag. We strive to make great design affordable and accessible to everyone.

Where do you find inspiration for new collections?
Everywhere! I love Living Etc. and Elle Deco. I also conduct research online and visit lots of tradeshows; Paris is my favourite city for sourcing! Sometimes designers also get in contact with us directly.

Who’s your favourite designer and why?
Rachel & Benoit Convers from IBride, as they design such eclectic & beautiful things which are also useful.

What is your most prized possession?
My Kartell Bourgie lamp because it is a timeless classic that goes anywhere.

Who’s home would you most like to look inside?
Philipp Starcke’s.

What do you like about mydeco and which product from the site would you most like to have in your own home?
It provides quality, design-led products that are all a little bit different. I definitely covet the IBride Junior Joe polar bear bookcase. We have one in the shop, which I hope will eventually end up in my home as a bar!