mydeco.com in conversation with Emma, from Daisy Park.

How did you decide on the name Daisy Park?
It's a lengthy reason why it is Daisy Park. My surname is Paisey not Paisley and in the 80s Prince of raspberry beret fame started his own studio and label and called it Paisley Park.  At the age of 15, I said to my mum that if I ever had a business I would call it Paisey Park (minus the ‘L’). Then we laughed and said that he'd probably sue me, so my mum suggested Daisy Park and it's stuck for twenty something years. I have notebooks with ideas for a business from way back. It's always been a dream.
What do you look for when sourcing products for your store?
I pick things that I would love to have in my own home with a country and shabby chic twist. Brands from the UK such as Emma Bridgewater and Cath Kidston are classics and well sought after.  It's also nice to find some independent designers for an injection of something original.
If you could fill your house with any one of your ranges, who would you choose and why?
Emma Bridgewater china is a range that gets used every day in our home. From breakfast to dinner there's always a piece of china that's in use. We tend to collect an assortment from the Bridgewater range, as it so easily mixes and matches.
Would you like to open more shops in the future?
We have just moved into a much larger lifestyle store. Our last shop was certainly compact and bijou so it's been wonderful to showcase our ranges to the best of their potential. Instead of another shop we are concentrating on just having the one alongside our online site, which is also a store in its own right.
Who is your favourite designer of all time?
I love Phillippe Starck's designs from the ghost chairs to his stylish lemon squeezer. Iconic but yet so classy.
Care to share anything else?
Something people may not know about me is that I lived in Denmark for three years and learnt a lot about their stylish Scandinavian designs and their great customer service.