mydeco.com in conversation with Howard, from Parris Wakefield.

What is the ethos behind your brand?
Colour, colour, colour: Colour, pattern, craft, quality and technology. Where possible we endeavour to have our products made in Britain.

Where do you find your inspiration?
Art, fashion and nature is a wonderful resource.

What is your most prized possession?
The beaded bracelet made by our daughter Yasmin :) I wear it everyday.

How would you sum up your personal style in one word?
Relaxed.

Can you explain a little more about how you make your products?
Our patterns are created by merging and blending a specific colour palette to create transparencies and overlays - we then remix and blend the colours again, but the key is, knowing when to stop. They are digitally printed and hand made in Britain.

What would you say is your hero product?
Our Bliss range - The colours are so uplifting that we smile every time we see them. And it is a joy to see peoples' faces when they see Bliss for the first time.