Translating the stunning imagery and craft traditions of India into gorgeous products for the home.
mydeco.com in conversation with Anita, from Plum Chutney.
Plum Chutney embraces the vibrancy of Indian life. Which of your designs brings you the most sunshine even on the cloudiest of British days? It is hard to pick but if forced to choose I would pick our Tropical Delights cushions, as they remind me of the way we drew pictures as children - big striking flowers in a riot of impossibly bright colours. Delightfully childlike and yet they embody the best in Indian craftsmanship with the most exquisite embroidery detail. I would also pick our Men in Turbans cushions - a signature design at Plum Chutney. The wonderfully happy smiles on the faces of the two brightly turbaned men from Rajasthan sum up the sunshine Plum Chutney brings in my life and I hope in that of its many British customers.
How would you like to see your business grow? I would like Plum Chutney to be the destination boutique for people looking for beautifully crafted, statement pieces to infuse their homes with vibrant colour and character. People who like their homes and possessions to tell a unique story and who aren't afraid to experiment. Our current ranges include cushions, throws, lamps, table linen and trays. We are looking into adding some stunning new tableware, storage and rugs.
Would you like to open a physical shop in the future? We would love to open a shop and are on the lookout for the opportune time to do so. Rest assured that the Plum Chutney shop would be an Aladdin's cave of gorgeous treasures. A place you can spend many happy hours browsing an array of unique finds. A delightful bazaar of beautifully designed and crafted products for your lovely homes.
What has been your most extravagant purchase for your home? My husband and I share a rather expensive love for brightly coloured vintage lamps and I am afraid we have far more gorgeous lamps than we will ever have room for in our home.
How do you go about sourcing for products on Plum Chutney? Plum Chutney sources products from all over India. We are constantly scouting out talented designer makers and small creative companies who share our vision of translating the stunning imagery and craft traditions of India into gorgeous products for the home. We always credit our designers both on our website and on our product labels. An increasing number of our products are exclusively designed and made for Plum Chutney so you won't get them anywhere else. All our products are hand crafted to the highest standard with a vast majority using only natural fabrics and materials.