Have nothing in your homes that you do not know to be useful and believe to be beautiful.
mydeco.com in conversation with Laura, from The Orchard.
What's the ethos behind your brand? The ethos behind The Orchard was to create a retail destination embracing a rustic lifestyle. Pretty and practical are our watch words when selecting items for The Orchard. William Morris' quote "Have nothing in your homes that you do not know to be useful and believe to be beautiful" is displayed on a wall in our store and is very much a philosophy that guides us.
Who is your favourite designer and why? Our favourite designer has to be Mother Nature! We love natural materials, particularly wood, as it is such a versatile, tactile and durable material. In our humble opinion, the grain on a gorgeous piece of wood is one of the most pleasing sights. A lambswool throw, a print inspired by birds in flight, or a drawer handle replicating a flower, all inspired by natures hand.
Where do you find inspiration for your new collections? Whether consciously or not, we are inspired by everything around us, all of the time. Great design, beautifully made products and original ideas surround us. Whether this be in nature, as already mentioned, but also throughout our travels, in lifestyle magazines and even on the television. Firm highlights in our calendar are attending the trade shows, markets and reclamation yards where inspiration is in abundance. We are lucky to live in a country, which embraces great and original design.
Whose home would you most like to look inside? Now that's a tough one and has created much debate in Orchard HQ. William Morris himself would surely have had a great place, but perhaps a more contemporary candidate would be Anoushka Hemple for luxury and indulgence. Any one of the designers behind Jamie Oliver's Union Jacks restaurants for retro cool, and finally perhaps renowned interiors expert Holly Becker.
What do you like most about mydeco and which product from the site would you most like to have in your home? We love how mydeco has a curated feel to it. Its not simply a vast on-line warehouse full of everything and anything. Our favourite piece on the site at the moment (which is another tough one!) but perhaps the Crinkled Glass by Rob Brandt, as it is so clever in its simplicity.