Philippe Starck has crowned the the winner of the Pure Creativity competition. Taking home the prize is Roland Kreiter from Germany for his Core2 Lemon Press design.
The competition, run by mydeco in collaboration with MGX and Philippe Starck, offered 3D Design students between the age of 18–25 the opportunity to create an innovative, intelligent and practical object, inspired by the new opportunities created by 3–dimensional stereo lithographic technology.
And the prize? Every designer's dream: to have his/her design made into a prototype using the stereolithographic process with MGX.
Not only will Roland Kreiter's lemon press design become a reality, but the lucky young designer got to meet Philippe Starck himself in his Paris studio and be interviewed for a joint article to be published in IDFX magazine.
Not only has he seen his creation come to life, but whilst sitting in Starck's studio, Philippe actually got Alberto Alessi to say ‘Alberto, you should be making this.’ I'm surprised the guy didn't fall off his chair!