mydeco launches new Outlet for discounted homewares

Stylish discount guide launches with “Win what you find” competition

LONDON, UK (3 November, 2009) – Innovative etailer mydeco.com, the UK’s leading home style and shopping website, has responded to customer demand by launching a hand-picked guide to stylish and heavily discounted homewares products. mydeco Outlet is a daily-updated, curated collection of the hottest homewares bargains from around the net, all with 40% - 80% off the original price.. mydeco is also offering a weekly prize to shoppers who alert Outlet editors to great deals that go on to be featured in the site’s new hand-curated Outlet section.

David Kelly, mydeco CEO said, “The feedback from our users was clear - they needed our editors’ help hunting out the most stylish discounted products. mydeco Outlet offers something unique and useful; it makes sure our users see the very best deals through a curated shopping experience. We also wanted to thank our community and keep them involved. The ‘Bargain Challenge’ is designed to reward those people who find stylish discounted products on mydeco.”

Every day mydeco editors use the site’s powerful search features to hunt through 1,500 retailers looking for discounted products that fit the brand’s stylish guidelines. Each week the Bargain Challenge allows savvy sales shoppers to ‘win what they find’ by searching mydeco for products with 40% - 80% off the original price and posting the product links into the mydeco forum. If the product goes on to be featured in mydeco Outlet, the finder is entered into the weekly prize draw. The Bargains Challenge winner is chosen weekly by mydeco editors who are looking for products with stunning discounts and on-trend style credentials. See the Bargains Challenge forum.

michelle@mydeco.com

About mydeco

mydeco was founded by the management team behind lastminute.com, one of Europe’s most successful ever online businesses. mydeco.com brings together more than 5 million home ware products, from 1000 retailers. From high end to high street, mass market to niche, mydeco makes it easier to find what you are looking for without having to trawl the high street. The site features the latest technology innovations to help you find inspiration, create a space, share ideas and shop for your home.

Key website features include:

Shopping: search the UK’s most comprehensive database of home products by price, discount, colour or dimension.
Design your home: build a virtual model of your home and choose from over 70,000 3D pieces of furniture to drag and drop into your room to check.
Community: share creative ideas, tips and tricks with 65,000 members, ask questions and showcase designs.
The magazine: get the latest news from the interiors world, read features and trend watching advice.
Buy the look: view hundreds of inspiring looks from well-known designers, celebrities and even famous hotels. Tailor the look to your budget and define your own personal style.
Shop by style: from romantic to urban, find hundreds of stylish products in categorised by a range of styles.