Looking for a fashion fix for your home? Before Joanna Hauptman delved into the world of bespoke furniture, she worked for luxury names like Louis Vuitton and Harrods, and her unique designs for new store Hyde House certainly have the couture edge. Here, the lady with her finger on the trend pulse, talks catwalk favourites and what to expect from 2009.
Hyde House was born when… I couldn’t find the right furniture for my new home within my budget. I designed each piece and commissioned my partner and furniture maker, Richard Searle, to make them. The feedback from our friends and family was overwhelmingly positive so we decided to launch Hyde House. We’ve created a collection that is elegant and luxurious, unique and bespoke, yet truly affordable.
Before designing furniture I was… a fashion manager and promotions director. I designed creative solutions for top brands like Harrods, Selfridges and Louis Vuitton. The bespoke side of fashion has really influenced me. Just as a fashionista hankers after a Hermés Birkin bag, more and more clients are looking for unique, well made British furniture.

