mydeco.com hires ex-Google product manager

Art Leyzerovich brings Google know-how to innovative young etailer

LONDON, UK (19 November, 2009) – Former Google product manager, Art Leyzerovich, has joined innovative home wares etailer mydeco.com as Head of Site, replacing Nicky Drake who left the company last month..

Leyzerovich brings 13 years of web product management experience to the role; most recently a Senior Product Manager at Google, Art has an extensive career developing world-class ecommerce and consumer internet products at companies including eBay, Comcast, Bertelsmann and KPMG Consulting.

The main focus of the role at the home style and shopping website will be to define the strategic direction of the web property including functionality development and user experience. Leyzerovich will also work on ensuring the brand’s unique offerings in the areas of shopping, community and content are engaging and accessible, and growing the environment where friends, designers, experts, and retailers help consumers design and shop for their homes.

Art Leyzerovich said, “By thinking holistically about the home shopping experience, from search, advice, and taste validation to purchase and community feedback, mydeco has built the tools to provide the single, most powerful site to service the home wares market and the home shopper. I’m really looking forward to developing the best strategies, user experience, and valuable web services to help shape the site’s expansion and promote its unique position.”

David Kelly, mydeco CEO said, “We are delighted to have attracted Art Leyzerovich to mydeco. Since launching in 2008, the business has delivered a truly unique customer shopping experience and made a significant impact on the online homewares industry. The appointment of Art signifies our ambition to build upon our early success and create a truly sustainable business."

michelle@mydeco.com

About mydeco

mydeco was founded by the management team behind lastminute.com, one of Europe’s most successful ever online businesses. mydeco.com brings together more than 5 million home ware products, from 1000 retailers. From high end to high street, mass market to niche, mydeco makes it easier to find what you are looking for without having to trawl the high street. The site features the latest technology innovations to help you find inspiration, create a space, share ideas and shop for your home.

Key website features include:

Shopping: search the UK’s most comprehensive database of home products by price, discount, colour or dimension.
Design your home: build a virtual model of your home and choose from over 70,000 3D pieces of furniture to drag and drop into your room to check.
Community: share creative ideas, tips and tricks with 65,000 members, ask questions and showcase designs.
The magazine: get the latest news from the interiors world, read features and trend watching advice.
Buy the look: view hundreds of inspiring looks from well-known designers, celebrities and even famous hotels. Tailor the look to your budget and define your own personal style.
Shop by style: from romantic to urban, find hundreds of stylish products in categorised by a range of styles.